Jane Musser is Vice President of Production for Avalon Travel, publisher of the Rick Steves and Moon guidebook series. Avalon Travel implemented Typefi in 2011, and the production team has continually worked on improving its Typefi workflows over the past six years.
In this presentation from the 2017 Typefi User Conference, Jane provides some background on each series, including aspects of production that are unique to each, and talks about how Typefi’s technical solutions—particularly XSLT transforms and InDesign scripts—have helped Avalon Travel realise significant time-savings, even in a nontechnical industry with nontechnical users.
It’s a much more simple process and infinitely more streamlined. Ultimately, it has given us more capacity in the production department to expand and grow our lists.